WordPress is the most popular open source Content Management System (CMS) used to build websites but we weren’t always on the WP train. In the beginning, our Orlando web design agency was all about Joomla. And while Joomla has its perks as well, we gradually gravitated toward using WordPress more and more. Switching from Joomla to WordPress, we started to realize that the platform just worked better for our clients. Today, we develop almost 100% of our sites using WordPress and we’re not looking back. Here’s why we’re smitten with WP:
A WordPress site can be just about anything you want it to be. It can also grow and adapt with your business and changes in the web design industry. You can start with a template or build your site from scratch. You can add pages, menu items, a shopping cart, contact forms, buttons, images, videos, etc. whenever or wherever you please.
No other CMS makes it easier to add or change parts of your website over time. Your businesses is growing and adapting, so your website should too. If your site is hosted with cPanel hosting or in a way where you can access the individual files of the site, you also have the ability to make any kind of code changes to the site if you have the skill level to do so.
Not to brag or anything, but we kind of know what we’re doing when it comes to Search Engine Optimization. Our team has been ranking sites for the past decade and we can definitely say it’s easier to do with a well-built WordPress site than any other CMS we’ve worked with. Google and WordPress sure do make a cute couple. The development code of WordPress which is clean and generally loads pretty quickly, paired with the SEO-friendly URL strings that are generated by the CMS and some strategic on-page optimization done by a pro puts you in pretty good standing going up against your competition online. Of course, ranking on the first page of Google for competitive search terms is not that simple but that’s a good start.
WordPress also has a great plugin called Yoast SEO which allows you to easily change meta titles and descriptions for each page.
For Search Engine Optimization purposes, we wouldn’t choose any other kind of site. WordPress is the ideal platform for pleasing Google, in our tested opinion. In some situations, we even turn away potential customers with other kinds of websites or suggest a rebuild with WordPress if we don’t think we can compete.
WordPress is so widely used and adaptable because it is an open source platform. Your WordPress website can be self-hosted and there are no costs associated with downloading, installing and upgrading the platform if you know what you’re doing.
Also, because it is an open source platform, there are many developers always creating new plugins and themes for an array of uses. What that means is that there is probably an out-of-the-box solution for anything you are looking to accomplish.
Whether you are a developer or a novice, WordPress is fairly easy to learn how to use. As long as the site is built in an intuitive way, just about anyone should be able to manage the content on their own WordPress website. Of course, there are things that should be left to a professional, but if you want to add a page or a blog post, or edit some existing content, it should be pretty easy to do so.
There are developers out there that are scared of this fact and they’ll use WordPress but hard-code certain elements so that a beginning can’t figure out how to alter the site. They do that to continue to keep collecting money from you, since you can’t do it yourself. Watch out for that when building or rebuilding your website.
>> Related Content: Hire an Agency or DIY Website?
No matter who you choose to build or manage your website, chances are they are familiar with WordPress. This usually means the development cost associated with building and maintaining a WordPress site are lower than something that people are less familiar with. If you build something custom with Magento or Drupal a developer is most likely going to charge you a much higher fee based on the steep learning curve that comes with managing that kind of interface.
Don’t get us wrong, when it comes to WordPress developers there are a lot of them around but not all are alike. Depending on what you’re looking for in your site, a basic designer may only be able to work with a prebuilt template. If you ask for customization done by altering code, they may not know how to do that. They may also not know what to do if your site gets hacked or crashes after a plugin or CMS update. You’ll probably pay a little extra, but make sure your web developer also has some programming knowledge. This will help you out with custom requests. Our team has both designers and programmers so we can accomplish just about anything our clients request from us.
WordPress is a great platform for just about any industry or type of website. Whether you are building a blog, shopping cart or a business website, WordPress is flexible enough to accommodate your needs when built the right way.