Pay Per Click Management
We Are PPC Experts with an SEO Background. This allows us to know Buyer Intent versus Research Keywords, and gives us a more refined approach at creating your PPC campaigns.
Pay Per Click allows you to have a spot at the top of a Google search results page by paying for ad space. With a proper budget, pay per click can be a good way to advertise promotions, or a particular service, while we work to get you to the top organically.
It’s All About Attention 😉 😉
Understand, PPC works best when you stand out from the crowd. It’s just like the phonebook 10 years ago. The only way to effectively run a campaign is to assure your ads get noticed. Usually this requires some serious out-of-the-box thinking. If you are not prepared to get extremely creative with your ads, expect to pay for a higher marketing budget because your ads will be less effective.
What We Do:
- Complete Transparency. No “per click” Up-charges
- Daily & Multi-Day Ad Blitzes
- Comprehensive Keyword Research
- Proper Negative Keyword List Development
- Keyword Categorization, Matching Options and Ad Groups
- Effective Ad Copy (our company PPC ads are below) 🙂
- Ad Timing and Geographical Parameters
- Ongoing Strategy Management
- Bid & Position Monitoring
- We do not believe in running a Pay Per Click campaign without also working on your organic SEO simultaneously. Pay Per Click can be a great way to boost traffic and sales conversions if done properly.
In order to assure that you are getting the most bang for your buck, we work directly with Google on your campaign. (Yea, they actually work with us. We were shocked too.) They help us contantly keep your account running smoothly, bringing you the most tangible leads possible.
…and then of course there is our spin on everything….