One of the most important first steps in search engine optimization for any website is keyword research. There are many tools online that can be used to do this research. We prefer SEMrush to help determine search volumes, difficulty scores and average cost per click if you were to use Google AdWords to advertise.
First we sort by search volume. There’s no sense in trying to rank for a keyword that has no demand. When it comes to search for roofing, there are many keywords that you can target to get you the attention that you need to start receiving more leads.
We sort the keywords by search volume and then separate them into categories. We do the same if we we’re building a new pay per click campaign.