Best Local Roofing SEO Services
How Search Engine Optimization Can Help Your Business Grow
When a typical homeowner needs roofer services, they head straight to their computer for an online search. Suddenly barraged by dozens of different options, the homeowner will most likely choose roofing companies to call, based on a page 1 Google ranking. As a valuable business, you need to differentiate yourself from the rest and show you are the best choice for the homeowner. It is challenging to compete with other roofing contractors who have been around longer and offer competitive pricing.
At Get The Clicks, we know that SEO and a customized internet marketing strategy will put your roofing company
at the top of Google in your local market. Our local SEO team team works diligently to create solutions for you and your business.
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Once your high-ranking position is achieved, it then needs to be maintained and defended against competitors hungry to take away your leads. You took the position from another roofing business, and that business will not sit idly by as you take their leads. Roofing SEO is a constant battle of who will be Google’s front runner.
What is Roofing SEO?
Digital marketing is probably the biggest way you’ll get your roofing business’s name out to potential customers. The internet plays a major role in the lives of customers all around the globe so no matter where you’re located, ensuring that you have a competitive digital marketing strategy is vital to the growth of your business.
Perhaps you’ve already heard about SEO, but it’s not limited to certain industries. Using SEO to improve your roofing business website can be an important step in your digital marketing strategy. It’s certainly not something you should overlook.
Roofing SEO is like regular SEO, but specific to the roofing industry. There are certain keywords and phrases used that help boost your roofing company website’s visibility across all search engines, not just Google.
Using roofing SEO as a key component of your digital marketing will only increase your website’s reach. For all relevant queries, your roofing business website appears higher on search engines. Taking advantage of roofing SEO techniques is something your business can’t afford to miss out on.
Why Does Your Roofing Business Need Roofing SEO?
If you’re looking to increase your leads or improve your digital marketing campaign, roofing SEO is the way to go. When you use roofing SEO techniques, you rank higher on search engines which leads to more traffic and more leads.
For businesses that know how to turn leads into loyal customers, using SEO will increase your roofing business customer base fast. Roofing SEO is all about keywords and phrases though, so you’ll have to do your research and work with a trusted local SEO company in order to ensure you get the best SEO for roofing companies.
With an experienced company at your side to help guide you through an effective SEO strategy, you’ll be able to grow your roofing company.
Why Use Roofing SEO?
Roofing SEO increases your leads and customers quickly and efficiently. However, there are more than just one or two reasons why using roofing SEO is important for your business.
Studies have shown that over 70% of customers who type in a search query are likely to click on the top five search results. Some people won’t even scroll to the bottom of the page.
For roofing business websites that aren’t ranking high, this is bad news.
When you apply the right roofing SEO strategy to your roofing company website though, you’ll start ranking higher and more customers will find your services locally.
Search Engine Optimization also involves improving user experience, leading to overall higher customer satisfaction too. Your website will focus on more seamless and intuitive navigation that won’t be frustrating for potential customers who visit your website in hopes of finding what they need.
Users tend to trust websites that appear higher up on search engines. Most users won’t click on websites that are at the bottom of the page as they feel like the websites are less secure or untrustworthy.
By using roofing SEO techniques to rank higher, users will feel like your roofing business website is more trustworthy and that can also help to improve your brand reputation on the web.
Roofing SEO Strategy
On-Page SEO and Off-Page SEO
Before diving into the strategies, let’s first talk about the main two types of SEO for your roofing business: On-page and Off-page SEO. How do they differ? Why are they both important?
Quite simply, On-page SEO is the content that’s created on your actual roofing company website, revolving around your keywords and phrases. If you’re looking to be ranked high on Google Maps results, then On-page SEO is a vital step.
Off-page SEO is all the external work and it includes factors like inbound links and citations. Your roofing company should be listed on online directories or local websites to help search engines view your website as powerful and trustworthy.
Top 5 Roofing SEO Tactics
Depending on where you want to start with your roofing SEO, there are five top strategies to look at.
1. Google My Business
Google offers each business a My Business page. This page helps Google to immediately identify your business and presents it to potential customers as a legitimate business.
By optimizing your roofing company ‘My Business’ page, you can improve your rank on Google Maps and show up more often in local searches.
In order to get the most out of the My Business page for your roofing company, you’ll want to include as much comprehensive information as possible. Don’t confuse this with information dumping. Useless information can harm your My Business page, so take the time to make it comprehensive and relevant.
You have up to 750 characters in your main description, so don’t just stop at one sentence. Outline the types of services your roofing company offers and whether you do commercial or residential roofs.
Try to answer every question your roofing company customers have before they can even ask it. That’s being comprehensive.
2. Homepage and Location Pages
This focuses mainly on On-page search engine optimization. All your title tags, meta descriptions, internal and external links, headlines, and images are involved. Even though your business may just be a small local business, Google will take into account everything about your website when it looks at search queries.
By ensuring your homepage and location-specific pages are in line with search engine optimization best practices, your roofing company website will be favored by Google.
If you only have one location, then your homepage is the most important page. For a multi-location business, each location page needs to be optimized and comprehensive.
3. Website Architecture
Your website architecture is closely linked to your ranking and your sitemap. Since Google will crawl through your sitemap when deciding how to rank your site, it’s important your website architecture is clear and properly interlinked.
One of the best things you can do for your website architecture is by creating simple URLs. Creating vertical URLs that are SEO friendly can do a lot for your website, so instead of writing URLs such as “.com/k38Jdp9”, write your URL out like “.com/services”.
From this, you can build a vertical architecture that follow the examples below:
4. Content Creation
Content is important since it is what you’ll use to inform and educate your website visitor, with the goal of converting them.
One easy way to create relevant and unique content is by creating posts to answer common questions. These questions should match common search queries such as “How to repair your roof” or “How to unclog gutters”.
When you write content to answer common roofing questions, Google and other search engines can favor your website more. The keywords and phrases you use in your content inform Google and other search engines that your website is relevant and should therefore be ranked higher.
5. User Experience
Forget keyword stuffing. Not only does it actively work against you in Google’s ranking system, but it also doesn’t help create a quality user experience.
When you’re creating content, make sure to provide informative content that helps the reader and doesn’t just aim to reach certain keywords.
Other ways to improve user experience with roofing SEO is by creating a website that’s easy to navigate. Users don’t want to spend several minutes trying to find what they’re looking for.
Frequently Asked Questions
Is Roofing SEO a Good Investment?
How Do I Find Keywords?
Is Roofing SEO Difficult?
Can I Do Roofing SEO On My Own?
Why Is A Roofing SEO Company Necessary?
What is the Best Roofing SEO Strategy?
Is Your Roofing Company Currently Struggling to Find New Leads?
Is it challenging to keep up with the online marketing campaigns of your competitors?
- Our staff works tirelessly to earn your trust and prove we are not just another run-of-the-mill Search Engine Optimization company.
- Owner, Stephan Boehringer, creates a unique relationship with each of his clients based around open lines of communication and expert advice
- Get The Clicks has been skillfully integrating our customized SEO tactics for roofing contractors since 2009.
- We tailor our marketing tools around your specific needs, using our proprietary SEO marketing system called CLICKS.
- We outrank our competitors on search engines and are known nationwide for the efficacy of our online marketing strategies.
- Get The Clicks is a top-rated Search Engine Optimization agency and offers CE credits for marketing courses designed for contractors.
- We have a long-standing relationship with the FRSA.
- We have a simple, transparent approach that starts with a $300 flat monthly management fee.
- Everything is Month-to-Month. No long term contracts.
Our roofing SEO service takes a simple and organic approach to help our clients. We evaluate where you are currently ranking, and establish what your competitors are doing to outrank you. We will create a customized roofing SEO battle plan based on your competitor’s weakness and your company’s strengths.
We know the market for roofing repair businesses is competitive and quickly growing. Your roofing business needs to differentiate from the rest in a series of online marketing tactics.
Our roofing SEO team creates and implements the best strategies to set you apart from the rest. Your company deserves a marketing advantage, and a roofing SEO team that will nurture your roofing business.
Have you worked with other online marketing agencies in the past who have failed to benefit your roofing business?
We pick up where others gave up because our approach is not based on blind guess-work, but rather a precise and methodical approach that has put numerous clients at the top of Google.
When you work with Get The Clicks, you can expect to increase your website traffic and leads year after year.
You will organically achieve a page 1 rank on Google for your selected set of keywords within 12 months. We understand the marketing shortfalls of other companies in the increasingly competitive roofing industry.
Our roofing SEO team knows the best tactics to propel your business on search engines to create new leads. Our proven roofing SEO strategies increase website traffic and directly influence your revenue.