Marketing A Restoration Company
Without marketing, business would be slow and you would be an unhappy camper. Sometimes handouts, cold calls, and networking events, aren’t good enough…what are you missing? That’s why your marketing techniques should be shinning through your website; but how do you get people to click on your page?
What is SEO
SEO stands for Search Engine Optimization and this is where we come in handy. SEO is basically the act of getting your website to the top of search engines, in particularly, Google. What happens is, we take your business and use a list of words and phrases that Google will pick up on that signals your website as being a top result for those key words, which gets you to the first page. For instance, if you have a law firm in Orlando, a key phrase could be “car accident help in Orlando” and through our magic, Google knows your website has that information readily available.
Why SEO is Important for Restoration
SEO is important for restoration, not to just get you more business, but because of the emergency factor. When someone is looking for help because their house is flooded, they want help immediately. If they click on the first page links, they’re probably satisfied there and won’t search on the eighth page you might be listed on.
Why Focus on the Local Market
You should be focusing on your local area because you have an emergency based service. There won’t be many, if any, people calling someone out of the community, county, state, or county to come and fix their flooded or burnt home. Even when it comes to mold, you will find your competition is local and that’s where you want to be.
Why to have Case Studies
A case study is proof that you tacked a tough situation. Case Studies prove to the shopper that you are experienced, and that you have proof to show it. Case Studies give you an opportunity to brag about your quality and accomplishments.
When you want to do Paid Search
Paid search makes sense when you’re trying to get business while we get you to the top organically. Getting you to the top organically can take some time, but paid search can get expensive very quickly and that’s why we recommend only doing it for a short period. We have found with our clients, that they convert better running Pay Per Click at night.
What to Expect With Pay Per Click
When dealing with Pay Per Click, there are a couple of things to expect. One is, Pay Per Click will focus on your target are getting your name out very quickly, which is great! The thing you have to keep in mind is your budget. Realistically you don’t want to be paying for this for years and years. It can get very expensive, especially if you have a competitive market; the more competitive the higher the price.
Adwords VS Adwords express
Google ad words is an advertising service for businesses wanting to display ads on Google and its advertising network. Adwords express is a service where Google manages your ads for you. All you have to do is write an ad, decide a budget, and select the product or service; the rest is on Google. There are a couple of neat things about the basic Adwords service. Adwords is for someone who has extra time on their hands to identify keyword, design ads, have animated displays, set bids, and optimize on your own. This gives you a little bit more creativity and majority control. Let’s say you are someone who has very limited time, and you don’t want this must have to be on your to-do list. Adwords express is where you come up with the limited information needed and Google manages the optimization and keywords. This may take some of the creativity out, for example, you cannot have animated ads, but it’s a whole lot easier and quicker for you.
Reasons to Use Display Ads
In your industry there will be a lot of emergency based calls for water and fire damage which is great because that’s where the money is right?! The time to use display ads aren’t for emergency based services, but luckily mold isn’t always and emergency unless it’s black mold, and display Ads are perfect to market your mold services.
Benefits of Display Ads
Using display ads are beneficial because it markets to a target audience. It has more power to build trust for your brand if they are seeing it on certain sites and display ads aren’t the typical annoying pop ups that we have all seen. Having this type of ad gears your target audience and their impact can be measured through the click rate you receive.
Social media sites like Instagram and Twitter aren’t priority markets like Facebook per-say, but you do want to create an account on all the social media sites so no one can steal your name and create a fake account. Once they steal your name, you are out of luck. If you can create a solid follow on Instagram and Twitter etc. by all means market your services. The main social media site to focus on is Facebook because that is where majority of your target market will be logged into. You definitely don’t need to market your emergency based services on social media. If someone needs their house restored from water damage their not going to scroll on Instagram hoping you have the best picture, get what I’m saying? Social media is for other restoration services, like mold for example.