Expert Marketing for the Restoration Industry

Restoration Web Marketing is an important part of your company. This could potentially be THE most important part of your company. There is a ton of different ways to go about marketing your web page, but below are the most important things you need to consider. Click on the words and visit our unique approach to each subject. We pride our business in connecting with clients; if you need further assistance or have questions regarding our content, please give us a call, we would be more than happy to help.

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Restoration Web Design:

Your web design needs to captivate the customer. Having easy navigation is very important because the last thing you want to do is frustrate your potential clients and have them leave your site. We provide you with a web design check list to help you work through the important things needed to have a successful website. We also cover the importance of your mobile website, especially in this cell phone crazed era. Your website should be a sales tool, not a marketing tool. Your website should enable shoppers to have easy accessibility contacting you and purchasing a product or service.

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Restoration Web Marketing:

There are a couple of different approaches to marketing but if you have an emergency based service, you’ll want to be careful on how you market it. Display ads and social media aren’t useful for emergency based services, but they are useful for non-emergency services. CTA is the way to go on emergency services, which is a “Call to Action” button that customers can click on to be connected to your business right away. Marketing can get frustrating when you feel like you’re wasting money on ideas that aren’t bringing in business. We make sure you are optimizing your marketing the right way so your pockets stay full.

Our marketing strategies are unique to each business. We take the time to figure out the best approach to get you the most bang for your buck.

Google Traffic Analysis:

By analyzing the traffic coming to your site and comparing industry statistics, we can see your potential customer’s behavior. You might be losing your online traffic because your site isn’t mobile-friendly or your phone number might not be easy to find.

Branding:

Your brand is the most important thing in the eyes of Google. We help build your brand presence online by submitting your business information to directories and local listings.

Local Search:

Restoration is a local service. A person in need of help with water, fire, or mold damage is going to want to find a company that is not only reliable, but also close to them so they can get the job done quickly. We make sure your business is accurately represented on Google Maps and can be found in your local market.

Keyword Research:

In order to drive traffic to your website and online listings you need to focus on the right keywords. Based on our research (reviewing the historic trends on Google, Yahoo and Bing) we have developed a list of the most commonly searched keywords for the Restoration Industry.

10 most commonly searched keywords for Damage Restoration:

  • Water damage
  • Mold removal
  • Water removal
  • Mold remediation
  • Water restoration
  • Water damage repair
  • Flood damage
  • Property damage
  • Water damage restoration
  • Water extraction

We know Restoration! See our trip to the 2016 RIA Convention!

Reputation Management:

Did you ever play a game called telephone, where you stood in a line and the first person whispered something in the next person’s ear and on it went? Then the last person told everyone what the secret was and it was not what the first person came up with. Listen, grown-ups talk too, sometimes just like the telephone game and the last thing you want is the first or second person, to have heard bad things about your company leading to a continuous line of bad rapport. Keeping up with the necessary tasks of getting good reviews is crucial to your success. Giving clients incentives to write these reviews is not a bad idea either; here at Get The Clicks we give Starbucks gift cards.

Preferred Vendors:

Having connections with people and keeping good contacts is a great, easy, and casual way of getting business. If people like you or refer you, then you’re credible. Having a list of preferred vendors can help others and help you at the same time. Through networking at the RIA Convention, we have obtained many trustworthy vendors for your restoration needs, insuring great quality products and services. Making sure that you have every need taken care of, we have listed preferred vendors we like to work with.

 

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