You want to:
- Grow More
- Maintain Growth
- Troubleshoot Lack of Growth
Our agency is unlike any other you have worked with.
We don’t write fancy proposals. We don’t have packages.
We keep it simple.
Whether you have a problem, want to grow aggressively, or simply want to maintain your rankings, we will provide a plan that will deliver.
All too often we will start our work with an in-depth audit of your web presence.
These audits are designed to provide you with an in-depth view of where you are currently and what is possible.
We believe the more you understand about your situation, the better business decisions you can make for yourself.
As you can see from the Sample Audit, it is less of a technical document and more a Real World Digital Business Assessment
Real World Business Recommendations.
Dan Dan the Carpet Man came to us in 2013 wanting to dominate the Orlando market. Since he has been with us, we have ranked him on the first page of Google for more than 130 keywords allowing him to generate more than ____ leads in 2018.
(figures as of 12/15/18)
A successful growth strategy depends on a flexible management structure that allows your business to respond quickly to market demands.
The power of sustained growth comes from continual fine-tuning of the core factors that affect your growth.
Only a handful of actions really affect your growth.
You need to determine what those factors are, and then consistently make those factors the center of your attention.
Forget all the noise. Just do what works.
“I’m Here To Help You Grow” – Stephan
Alex contacted us in 2014. He had just started his European Auto repair shop Dealer Service Alternative on Forsyth Rd. It was a small, one bay operation. Since then he has moved twice, growing into a larger facility each time. Today you’ll find his 5-bay repair shop on E Colonial Dr & Semoran Blvd. His website is ranking all over the first page of Google. This year, he has received more than ____ leads of the site.
Growth is achieved through lead generation and client retention.
- Setting reasonable goals
- Creating benchmarks
- Developing your Brand, Brand Story and Brand Identity
You’ll also want to:
- Find your Point of Difference
- Determine your HyperTarget Market
- Refine your Content Message and Structure
- Have a strong Call To Action
- And a solid Value Proposition
- Build up your Reputation
- Offer a Guarantee
- Showcase any Accolades
- Run Promotions
- Evaluate Strengths & Weaknesses
- Track everything
Sustained growth is not achieved through new clients, but keeping the clients you currently have. Therefore you want to have systems in place that tend to those clients.
Long-term you want to:
- Create a detailed road map, a growth plan where you assess your strengths and weaknesses.
- You’ll always want to be on the lookout for any potential threats. New competitors, innovations, etc.
- You’ll always want to explore new markets. Even if you are not ready, you’ll want to know ahead of time where you want to go next.
You need a People Plan.
In 2009 Roof Top Services of Central Florida, Inc. came to us after they attended one of our web marketing seminars. Their goal was to grow their company to be one of the most successful roofing contractors in Central Florida. Ranking for 17 core roofing terms including “Orlando roofer” has allowed them to reach their goals of 150 leads per month. Today they run multiple crews and provide residential and commercial roofing services.
This is absolute key.
A people plan will help you determine when you need to look for new staff. We call them a “Capacity Plan”. Each department (or person) in your company either has
- too little work
- just enough, or
- too much work
Your People plan will have to measure when a person is maxing out. As a person approaches their capacity limit, you gear up to find more people.
Your goal is to work ON the business, not IN the business.
Therefore you want to manage your own time and energy by delegating responsibilities.
If you aren’t eventually profitable, you are dead.
Here, the keyword is “eventually”.
Keep your growth profitable within a certain course of time. Meaning, your profitability needs to be measured against a specific time coefficient.
Short-term, you have a small business owner who needs to break even within 6 months or he is dead in the water.
In the long-term, you’ve got companies like Tesla and Uber who haven’t even turned a profit to this day.
It just depends what your overall goals for profitability over time are.
Determine what your growth metric is:
- Financial Growth?
- Brand Awareness?
- Overall Growth
- Growth over Time
- Growth Killers
Whether you are looking to grow big or run a small business that supports your personal lifestyle. In the end, you have an expectation for the time you are spending growing your business. If you’d like our help to get you growing the way you deserve feel free to contact us any time.