Cater to the Rise of the Constantly Connected Consumer
Google Display Ads
Your goal hasn’t changed. You are looking for your ideal audience and reach that audience at scale in the most cost efficient manner possible. No Google product accomplishes this better than branded display advertising. The Google display network is the #1 provider of display ads across all platforms, touting a 92%+ reach on high volume site.
Why Choose Us:
We understand demographic targeting because it is a vital role in brand-building and conversion optimization on websites, something we have been doing since our agency got started over ten years ago.
Understanding your target market means you understand the path to purchase. When you understand the path to purchase, you are able to brand your company in such a way that it appeals to your specific demographic.
Example: You own a vacation rental service in Orlando. We can target a 30 yr old male who earns 100k+, is a beach lover and is currently planning his next vacation in Orlando.
Or, we can target users in context across devices. For example, if someone searched for a 5-star hotel at home, on their laptop, we can place an advertisement for a hotel next time they are looking for a travel deal on their mobile device or tablet.
Who is This Best Suited For?
Display advertisements are a wonderful engagement tool for companies who are looking to target a specific demographic. It is also a wonderful tool to drive loyalty. Dynamic image ads and text ads are created on the fly to be placed in front of potential buyers within milliseconds. These ads will drive purchase behaviors and build brand awareness.
Finally, display ads in conjunction with standard paid search and SEO, will drive overall conversion lift as these display ads have the most expansive reach across all user devices, placing ads in front of a potential buyer in a matter of milliseconds on any device.
What We Will Do For You
1. If you don’t already have a ads designed, we will work with you to create them.
2. We will handle the initial setup of the marketing campaign.
3. We will build out the marketing over time. This will include fine-tuning the target audience as well as the keywords we are looking to show up for.
4. We will report back to you how many times the video was watched.