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What is eCommerce Marketing?
In simple terms, eCommerce marketing is marketing to promote sales for your online store. You direct new (and sometimes returning) customers to your online business to raise your business’s awareness and sales.
Since your eCommerce business is online, the most crucial aspect is a digital strategy. You shouldn’t rely on old-school methods such as billboards or newspaper ads when your services are primarily offered online.
Some of the most vital tools used in eCommerce marketing are social media platforms, digital content, rankings in search engines, and email marketing campaigns. When used together, all of these tools work to increase your conversion rate and drive new audiences to your business.
Pay-per-click advertising and Search Engine Optimization (SEO) are some other very common digital marketing strategies used. In addition, some eCommerce businesses may even utilize influencer, local, or content marketing strategies to promote their products and services.
Ecommerce marketing requires the use of many different platforms and techniques, which means it’s vital to have a knowledgeable team directing everything. This is where we come in.
Ecommerce marketing is highly effective and lucrative when implemented by the right team with the right knowledge and expertise.
Various eCommerce Business Marketing Strategies
As mentioned, an eCommerce marketing strategy can involve different platforms and tactics. You can reach your target audience more easily and make your campaign much more customized than most traditional marketing strategies allow.
Before you launch your eCommerce marketing campaign, look through the many different strategies here. There may be some that are better suited for your budget or business needs.
1. Search Engine Optimization (SEO)
If you have an online presence, SEO is something your business cannot survive without. When your website is optimized using SEO tactics, it helps your business rise through the Google search result ranks much faster. It is the best way to get your website to the top of Google’s organic search results.
SEO informs search engines about your website and ensures that your business appears in the top few results for any relevant search. Websites that don’t employ SEO techniques or that go against the rules of SEO will be penalized.
2. Google Shopping Ads
Using Google shopping ads is a great way to give potential customers an up-close look at your products right away. Your ad only appears for relevant searches which ensures that those looking at it are already interested. You won’t find your ad for men’s cotton shirts being shown to women who are looking for a new sweatshirt.
When you use Google shopping ads, you can easily connect them to your Google My Business page to allow for seamless business identification and handling. If your Google My Business page is already set up, you have the option to let Google create shopping ads for you automatically.
3. Email Marketing
Email marketing makes it easy to form a personalized connection with your customers and reminds them about your business and various promotions. It’s an easy way to contact customers and entice them to return with discounts or members-only information.
4. Social Media
Social media platforms allow you to reach very specific audiences with ease. In fact, many of the most popular platforms are creating ways for businesses to sell their services directly to users from the site.
Even if a platform doesn’t offer this feature, it’s still relatively easy to link posts to your website and take customers directly to your online store.
Results Are Everything!
Be seen by those who need you right now.
Reach a brand new audience just starting to do research.
Reconnect with customers who have already been to your site.
What Does an eCommerce Marketing Agency Do?
Ecommerce marketing is complicated because there are so many different aspects to it and different techniques that need to be employed. As a result, it can often be challenging to find someone in-house that has all the necessary skills or can dedicate enough time to do it. Hiring an eCommerce marketing agency, however, can make the process easier.
Ecommerce marketing agencies like ours are here to help your business run its marketing campaign smoothly and efficiently.
Agencies have trained experts on board the team. Instead of looking around for someone who can do the job, we already have all the necessary experience in-house, ready to leverage our knowledge and expertise for your business.
2. Updated Knowledge
Ecommerce marketing agencies have to stay up to date on all the trends, techniques, and rules involved in eCommerce marketing. We know what works, and we know how to use the right technology for our work.
3. Different Perspective
You know your business the best, but you may not know eCommerce marketing the best. By working with a team of professionals, you can benefit from a different perspective that you may never have had. An agency will offer a professional perspective on how to market your business and lead you in the best direction possible.
Choosing the Right eCommerce Marketing Agency
Your eCommerce business is important and entrusting it to someone else can feel risky. Even if you know that it’s the best business choice, it can still be difficult to rest easy. Especially if you aren’t sure you can trust your marketing agency.
To help put your mind at ease, you should make sure to pick the right eCommerce marketing agency from the start. Knowing which agency to pick can be difficult though, so here are some tips on what to look out for.
1. KPIs and Metrics
Your agency should know which are the most vital metrics to track, and they should have clear KPIs to meet their goals. For example, a good agency will know to focus on your web traffic, sales conversion, average order values, customer attrition rates, and more.
2. Customer-Oriented Focus
A good marketing agency will put your customers at the center of focus and design a campaign around them. Without a customer-oriented approach to your marketing campaign, it won’t be as successful or targeted.
3. Strong Portfolio
Every reputable marketing agency will have a robust portfolio. A trustworthy eCommerce marketing company will readily share theirs with you and offer additional references to help put your mind at ease. Don’t feel bad about asking for further information or proof, either.
4. Clear and Agreed Timelines
The agency you choose should provide you with a timeline of how they plan to craft and implement your campaign, as well as when results are expected.
If you’re new to eCommerce marketing, we’re excited to share with you the process of your campaign.
Before we begin planning your campaign, we take the time to understand your business fully. We’ll learn everything about your customers, industry, target audience, and even your business’s goals before we start designing a campaign.
Planning and Strategizing
Once we have a complete understanding of your business, we’ll get started on planning and strategizing for your campaign. We ensure that this plan fits within your budget and meets your business goals. Any adjustments or suggestions are welcome.
We create marketing plans that are based on where your customers are. If your target audience primarily uses social media, we’ll make that our main platform and adjust accordingly.
Tracking and Reporting
After setting up your campaign, we make sure you have access to all tracking and reporting information. You can easily view your campaign and see all the data.
Continuous Monitoring and Optimization
We don’t stop monitoring your campaign after it’s been launched. Instead, we come back to make any necessary adjustments or updates so that your campaign continues to do well. As long as your campaign is running, we’ll return to it and continue to enhance and update it for the best results.
Why Choose Us?
Our team firmly believes in seeing your success over our own. Using our years of experience, we work together to create a robust and successful marketing campaign that will see your business surpassing its goals.
With a strong focus on eCommerce growth, we don’t limit your campaign or your business. Instead, we actively encourage your business to seek new growth opportunities and can even make suggestions based on your eCommerce digital marketing campaign results.
Using PPC advertising, Search Engine Optimization techniques, social media platforms, content marketing, or other strategies and digital channels, we do our best to ensure your business reaches new customers with ease.
Our experts have all the necessary skills to craft the right marketing campaigns for your business. We are your very own strategic partners that you can trust.
Frequently Asked Questions
Q. Which Digital Channels Should I Choose to Focus On?
It does depend on your target audience and your niche. Where does your target audience hang out? You need to understand your audience to know this. For example, specific niches like cosmetics and weddings do well on Pinterest. Facebook works great with new product launches and categories. It’s our job to work closely with you to understand your audience and craft a customized strategy that will work well for your business.
Q. Is There Such a Thing as a Target Audience that is Too Niche?
The short answer is no. Having a well-defined target audience is a strong suit and very rarely is it a hindrance. The best digital marketing agencies will be able to market to any audience, no matter how specific, so give us a call and we will let you know just how easily we can help you reach your target audience!
Q. What if My Brand is Completely New?
If you’re starting out with zero brand awareness, that’s fine. The whole point of eCommerce marketing is to get the word out about your business. It doesn’t matter if you’re renowned or a startup.
Daily Quality Control
Setting goals and creating your unique plan doesn’t stop at day one. We will be here every step of the way to help navigate the success of your marketing efforts and offer support and advice to help grow your business.
Ongoing Strategic Planning
Spending money on digital marketing can be confusing and overwhelming. Our team is here to help guide you to make the best choices for YOUR business NOT ours.
We don’t believe in just sending you an update. On a monthly basis your Account Strategist will set up a meeting to review your campaign reports. We want our clients to understand what we review so you can be a part of the process every step of the way.