More or less everyone has heard of SEO, and many business owners work tirelessly to ensure that their articles include the right keywords and optimization to get their website higher in the Google search engine. You might wonder why SEO is really worth it though, especially since it does take time to do properly. Those are the questions that we’ll be answering for you today.
Why SEO Takes Time and Why it’s Worth it
You’re investing lots of time into the SEO process yourself but keep finding that you’re not at the top of the search results. It’s frustrating, but the best orlando SEO processes takes time.
This is because SEO is an interplay with all kinds of strategies that are meant to increase the visibility of your website on Google’s search results. When someone types in keywords, optimizing your website helps it to show up, but this isn’t an overnight process. There are millions of websites that you’re competing with, afterall, which is why it might not be all that simple for your webpage to make it to the top.
Search engine spiders will look around at specific webpages to find the right keywords, titles, header tags, images, and content, and will scan for the quality of your content as well. Ultimately, this is why SEO takes a legitimate amount of time.
SEO Factors
The reason why SEO takes time is because a lot goes into it. Yes, a lot of SEO is about keywords, but not all of it. You’ll need to make sure that you have the right keywords so that when people do a search for your content, your website is more likely to appear.
Backlinks: It’s not only about the keywords though. It’s also about things like the location of your business or the number of backlinks pointing to your website. Earning backlinks or building backlinks takes time.
Website audit: Often, a website audit is needed at the start and this is time consuming. This includes looking at your website crawlability, internal links, user friendliness and more.
Content: A big part of SEO is content. Without a good amount of quality content on your website, Google tends to just see your site as a thin, low quality site. Creating content requires a lot of time as well.
These are just some of the factors that are part of SEO, which is why SEO can be difficult to set up, taking a good amount of time.
Why is SEO Worth it?
Organic traffic is one of the best reasons why you want to rely on SEO. Not only will you save money on the expensive advertising, but you’ll be able to increase the amount of people discovering your website.
As more people discover your webpage through specific keywords, they’ll be able to check out your products and services without you having to do any work. Making your content match SEO guidelines certainly takes a lot of work and time, but once you have this done, you can always work off it to update your content and keywords and to continue to keep your content relevant.
Also, it’s worth noting that organic traffic can often convert a lot better than say, social media traffic. This is because social media traffic is composed of people who weren’t really intending to shop or buy. In fact, your social media ad might have interrupted them from scrolling through.
In contrast, organic traffic from search engines comprises people who have typed in a specific keyword phrase. These people are in the right frame of mind to buy, since they are searching for your keywords. Often, they convert a lot better which makes them a much more valuable source of traffic.
Conclusion
SEO is not always easy, and it definitely takes time. It’s all about making sure that you optimize your website so that you’re better able to get people to click on your website and visit your business. It will take time, but if you do it right, and if you continually update your SEO, you’ll be able to move your business up the search results and improve your bottom line.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
