You have created your content with the proper keyword research, that answers their questions, and that search engines can understand. However, those qualities alone aren’t enough to make your page rank. To move ahead of the competition, you will have to establish authority. Authority can be obtained through earning links from authoritative websites, building your brand, and nurturing an audience that can help grow your content.

Google has confirmed that links and relevant content are essential when it comes to ranking for SEO. Trustworthy sites tend to link to one another, and spammy sites often link to other spammy sites. With that said, what exactly is a link? How do you go about earning them from other websites? Get The Clicks is here to explain to you what link building is and how it’s vital to Orlando SEO.

What Are Links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. Think of backlinks as the currency of the internet, due to them giving your website a real-life reputation. If you went on vacation and asked three people, who were unrelated to one another what the best place is to get a Philly cheesesteak is, and they all said Jim’s Cheesesteaks. Would you feel confident that it was the best place to get a Philly cheesesteak? This is what links do for search engines.

Internal links, or links that connect internal pages of the same domain, work similarly to your website. A vast amount of internal links pointing to a specific page on your website will provide a sign to Google that your internal linking page is important. The engines themselves have refined the way they look at links. Google continually updates its algorithms to evaluate sites and pages based on the links they find. However, what is in those algorithms? How does Google use those algorithms to analyze your links? It all starts with the concept of E-A-T

What is E-A-T?

Google has put a great deal of importance on the concept of E-A-T. This acronym stands for expert, authoritative, and trustworthy. Websites that don’t display these characteristics tend to be lower quality in the eyes of search engines. While those that do show these qualities are rewarded with a higher ranking on the SERP page. E-A-T is becoming increasingly more important as search engines evolve and increase their stance on user intent.

Creating a site that is considered expert, authoritative, and trustworthy serves as a lighthouse for Orlando SEO practices. Not only will it result in a better site, but it’s future proof. Furthermore, providing a great value to searchers is what Google itself strives to do.

In Conclusion

It’s important to be aware that the review spam is a problem that is taken very seriously by Google. A violation of governmental truth-in-advertising guidelines has led to some legal prosecution and heavy fines. In truth, it’s better to avoid these risks altogether. Following the guidelines offers far more value in customer experiences and is the winning combination for building both trust and authority over time.

Authority is created when brands are doing great things in the real-world such as making customers happy, creating and sharing content, and earning links from reputable sources. If you find yourself looking for an Orlando SEO agency for link building, then contact Get The Clicks today. We take pride in being one of the top SEO agencies in the country.