• Start by going to a site like https://www.landingfolio.com/. There you will find some great design ideas.
  • Have a short description of your service/ product.
  • Show sample results. This will build credibility.
  • Show client logos. This will also build credibility.
  • If you have a case study, use it. Make it a pdf download.
  • Add a few testimonials.
  • If you have press coverage or were featured in a publication, add it. This will again build credibility.
  • Make your most important points graphics, not text.
  • If you can, make the landing page outside of any template design that exists on your site. You want to avoid page navigation.
  • Give viewers very few options of what to do. Contact, purchase, download should really be it.

    Contact Forms:
  • Make these VERY short.
  • If you want them to contact you, consider it as simple and short as an email box.
  • If you want your viewers to purchase something, add a “Purchase Now” button and connect it to a simple checkout function.
  •  If you can, customize the text in the button such as “Start Now”, “Get Rolling”, etc.
  • Tell them what will happen after they have contacted you, purchased something, etc.

    Copy:
  • Make sure your text has a clear message.
  • Write benefit-formatted copy, meaning don’t tell people about your service/product. Tell people what benefit they will derive from using your service / product.
  • Make sure your headline reflects exactly the ad text of your marketing campaign.
  • Have 2-3 clear calls to action such as “Contact Us Now”, “Email us Now”, “Limited Time”, etc.
  • Always write your text in the second person (You).
  • Write longer copy if you look to close a sale.
  • Write shorter copy if the call to action is for something that has no purchase related action.
  • Keep writing on point with logical progression.
  • Keep most important info at top & bottom of bullets. Not in the middle.
  • Make your first paragraph less than 2 lines.
  • Make no paragraph longer than 4-5 lines.
  • Assure your call to action is on every page fold of the screen, meaning if people can scroll up and down on your page, at all times will they see a call to action.
  • Do not add outbound links or make the design too busy with clutter.
  • Test everything.
  • Test all browsers, and even different browser versions. Especially IE. If something breaks, it usually breaks in IE.
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