During times of crisis, businesses often struggle to carry on with the standard day to day. With restrictions in place, you can find yourself trying to find ways to keep everything going, while still doing what is best for your employees. But there is a way to balance both what is best for your business and your staff without making either suffer. By taking the time to incorporate new practices and revamp your system, you can avoid being overwhelmed as you navigate and accommodate the unpredictable.

A crisis doesn’t mean you can’t do something for your business. To help make it better, here are some things you can do:

Refining Systems in Your Business

One of the best things you can do for your business while a crisis is going on around you is to reflect on your current practices. Look at what you are currently doing and what is and isn’t working. From marketing to online presence, advertising and delivery, take the time to look at every aspect of your business.

Generate A Marketing Plan Moving On

The current marketing plan may not be applicable during and after a crisis. You need to consider how you are currently marketing your business and products, and how the crisis is going to impact that. You should also look at your analytics and see where your marketing is successful, and where it is lacking. That way you can adapt to the climate, adjusting as you need to, without wasting money on ineffective marketing.

Build A New Website or Update Your Existing One

If you don’t have a website, you need one. Businesses have to have a strong online presence to compete in the age of the internet. You should look at websites of similar businesses and products to see how others are organizing their sites. Update your current site, or create a brand new one to better advertise your company. You can also test having a second site and see how the new site compares to the original in terms of traffic and business.

Keep Up with Social Media

When people are stuck at home, they are far more likely to spend more time on social media. Whether it is Instagram, Facebook, YouTube, or any other site you use, you should update and continue to post. This will keep your business in their minds, while also providing them with some entertainment in trying times. Consider making videos of previous text posts and take interesting photos of your products.

Send Out Newsletters

It is important for businesses to send out a newsletter to employees, partners, and customers explaining what is going on. This will act as an update to how your business is being impacted, as well as how you are going to accommodate the current situation. Reassurance is key in times of crisis, making sure they know you are taking the situation seriously, while also still being there for them.

Look into Remote Working

Something that many businesses are having to figure out is how to continue working while forced to shut down their offices. The best way to keep your business open through a crisis is to set up systems to allow yourself and your employees to work from home. You can look into programs, training and equipment you may need to make sure you are set to work from anywhere.

Consider Surveys

While people are stuck at home, they are often bored and looking for something to do. Create a survey and send it out to employees and customers to get their input on where they see success and where your company is lacking. This will give you a better idea of what they are feeling and how you can better incorporate what customers are looking for. It is also a great way to get testimonials that you can use on your site.


A crisis is never something you want to see. But during this time, it is important to take advantage of the opportunity to make your business better and protect it in the future. By taking the steps now, you can avoid the chaos and rush to figure out how to keep everything afloat when the unpredictable hits. This is an opportunity to make you business better, both in the long and short term. So, take some time and make the necessary changes to protect yourself, your business and your employees in the future.

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