Does lack of personality and a disdain for talking to clients have to be a prerequisite to work as a web developer? It just might! You don’t know how many times I have heard: “You answer your phone! That’s awesome! My previous web guy never did.”
Our industry is overrun with folks who have no personality, know-how, or skill, yet proclaim to be web marketing pundits. Wanna-be web marketing experts read a book over a weekend and proclaim expertise the following Monday. These new SEO “experts” whisper sweet nothings into potential clients ears, promise amazing results for pennies, often screwing things up beyond repair.
You, the business owner, need leads generated. You’d like to do it as cost effectively as possible. You want to maximize profit by maximizing sales and minimizing cost. You want to grow, and so you get sucked into these low-cost schemes that simply don’t work, and instead make things worse.